Do You Want To Be The Commercial?

A client recently questioned me on the idea of content marketing. How dare they! Kidding, mostly, because the truth can handle questioning. Their reasoning, which seemed to be fairly well thought out, had one fatal flaw.

They determined that if all, literally all, of their content on their website and on social media was promotional or an ad that they would sell more stuff. Why? Because of the sheer numbers. To hear them tell it, people would have no choice. full article

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s